Which feature allows a business user to overlay campaign creation and editing directly on their website?

A. Javascript Beacon

B. Visual Editor

C. Web SDK

D. Web Extension

Which two items can be included in the total engagement score calculation?

A. Identity merge date

B. Visits

C. Actions

D. Time of Day

How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?

A. 25 filters and 25 goals

B. Unlimited300 total between filters and goals

C. 64 total between filters and goals

In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?

A. Single view of customer

B. Unified customer profile

C. Unified view of customer

D. Single Source of Truth

A business user wants to test the effectiveness of two CTA options, which testing option should the select?

A. Rule Based Testing

B. Variation Testing

C. A/B Testing

D. Time Based Testing

How many days after the date of upload will files be deleted from the SFTP?

A. 180 days

B. 30 days

C. 60 days

D. 90 days

What three things does a developer code in web template?

A. Campaign qualification rules

B. HTML and CSS for controlling appearance

C. Client side instructions for rendering

D. Set the control group percentage

E. Defining what can be configured in a campaign

Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A. Einstein content recommendation

B. Banner with CTA

C. Infobar with CTA

D. Einstein product recommendation

ETL feeds must follow explicit specifications and require which type of file format?

A. Binary

B. CSVJSON

C. Text

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A. Exclusion

B. Ingredient

C. Variation

D. Booster

What are Marketing Cloud Personalization's machine learning powered algorithms called?

A. Data Science Workbench

B. Machine Learning Tools

C. Einstein DecisionsEinstein Recipes

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel

B. Third-party Integration

C. ETL Feed

D. Web SDK