Marketing-Cloud-Developer Practice Test Questions

196 Questions


Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server. Which two File Transfer activities are needed to achieve this? Choose 2.


A. To decryptthe import file on the Enhanced FTP server.


B. To move the import file from the Safehouse to Marketing Cloud.


C. To decrypt the import file on the Safehouse.


D. To decrypt the import file on the Safehouse.


E. To move the import file from the Enhanced FTP server to the Safehouse





C.
  To decrypt the import file on the Safehouse.

D.
  To decrypt the import file on the Safehouse.

Explanation:

When importing an encrypted file from the Enhanced FTP server, you need to move the file to the Safehouse first, and then decrypt it within the Safehouse.

Move to Safehouse: Use a File Transfer activity to move the encrypted file from the Enhanced FTP server to the Safehouse.

Decrypt in Safehouse: Use another File Transfer activity to decrypt the file within the Safehouse.

[: Salesforce File Transfer Activities, , , , ]

Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.


A. ContactID


B. Email address


C. Subscriber ID


D. Unique random number





B.
  Email address

Explanation:

When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.

[: Salesforce Subscriber Key Concepts, , ]

A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2


A. Request theImpression Tracking feature be enabled on the account


B. Include the functions BeginImpressionRegion and EndImpressionRegion


C. Configure dynamic content block in Content Builder


D. Add a unique identifier in the HTML tags within the generated content





A.
  Request theImpression Tracking feature be enabled on the account

B.
  Include the functions BeginImpressionRegion and EndImpressionRegion

Explanation:

To track the performance of dynamically created content via AMPscript in an email, the following steps should be performed:

Request the Impression Tracking feature be enabled on the account: This feature must be enabled to track impressions of dynamic content.

Include the functions BeginImpressionRegion and EndImpressionRegion: These functions are used within the AMPscript code to mark the beginning and end of the content region that needs to be tracked.

Example:

ampscript

Copy code

%%[BeginImpressionRegion('DynamicContent')]%%

%%=v(@DynamicContent)=%%

%%[EndImpressionRegion()]%%

[: Salesforce AMPscript Functions for Tracking, , , ]

A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts. Which best practice should the developer use to ensure a blank email will not be sent?


A. Send a test of every possible version using Test Send


B. Review every possible version using Subscriber Preview


C. Create separate emails for each version


D. Confirm every version has default content





D.
  Confirm every version has default content

Explanation:

To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer should confirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.

References:

Salesforce Marketing Cloud AMPscript Guide

Salesforce Marketing Cloud Dynamic Content Best Practices

A company has chosen to use the REST API for triggered sends, but they continue to get the following error during their testing: "Unable to queue Triggered Send request. There are no valid subscribers." They were informed that the SOAP API provides more information about the error, and found that their payload did not include a required data extension field. Which element of the SOAP API response provides this level of detail?


A. ErrorDescription


B. OverallStatus


C. ErrorCode





A.
  ErrorDescription

Explanation:

In the SOAP API response, the element that provides detailed information about the error, including missing required data extension fields, is ErrorDescription (A). This element contains a description of the error, helping developers understand and resolve the issue.

References:

Salesforce Marketing Cloud SOAP API

SOAP API Error Handling

Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level. Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?


A. ListSubscribers


B. ENT._Subscribers


C. _BusinessUnitUnsubscribes


D. .Subscribers





C.
  _BusinessUnitUnsubscribes


A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific namingpattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?


A. %%FILENAME%%


B. %%TRIGGER_FILENAME%%


C. %%FILENAME_FROM_TRIGGER%%


D. %%FILENAME_FROM_IMPORT%%





B.
  %%TRIGGER_FILENAME%%

Explanation:

When configuring an automation to import files placed on the SFTP, and starting the automation based on a file matching a specific naming pattern, the substitution string that represents the name of the file is %%TRIGGER_FILENAME%%. This substitution string is used to reference the filename of the triggering file in the File Import Activity.

References:

Salesforce Marketing Cloud Documentation on Automation Studio

File Import Activity

A developer needs to display a value which hasbeen calculated using an AMPscript block. This value is stored in the variable named 'Label'. Which two ways should the developer display this value in the body of an email? Choose 2 answers


A. %%-v(@Label) -%%


B. %%@Label%%


C. %%(Write (@Label1) 1%%





A.
  %%-v(@Label) -%%

B.
  %%@Label%%

Whichencryption methods are supported in file imports? Choose 2.


A. PGP


B. GPG


C. AES


D. SSH





A.
  PGP

B.
  GPG

Which activity is required before a compressed file can be imported?


A. Import File


B. Data Extract


C. Decompress File


D. File Transfer





D.
  File Transfer

Explanation:

Before importing a compressed file into Marketing Cloud, a File Transfer activity is required to move and decompress the file. The File Transfer activity allows you to specify the source and destination locations and to decompress the file, making it ready for the import process.

[: Salesforce File Transfer Activity, , ]

Which of the followingis a valid comment within an AMPscript code block? Choose 1.


A. --comment


B. // comment


C. - comment -->


D. /* comment */





D.
  /* comment */

Explanation:

In AMPscript, the valid syntax for comments is /* comment */. This allows you to add comments within your AMPscript code for documentation or clarification purposes.

[: Salesforce AMPscript Syntax Guide, , , ]

A developer needs to import a file nightly that will be used for multiple SQL Query Activities. The file could arrive any time between 2 a.m. and 5 a.m., and one of the requirements is that there is a unique file name for each import, rather than overwriting the file on the FTP site. Which action should be configured?


A. File Drop Automation


B. Scheduled Automation


C. Dynamic File Import





A.
  File Drop Automation

Explanation:

A File Drop Automation should be configured to handle files that arrive at varying times and have unique filenames. This type of automation triggers when a file is dropped into a specific folder on the Enhanced FTP site, allowing the system to handle imports as soon as the file arrives. [: Salesforce File Drop Automations, , , , ]


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