Marketing-Cloud-Developer Practice Test Questions

196 Questions


Which AMPscript function group could most negatively Impact send processing?


A. String functions


B. Data extension functions


C. Date Time


D. Math functions





B.
  Data extension functions

Explanation:

Data extension functions in AMPscript, such as LookupRows, LookupOrderedRows, and UpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.

[: Salesforce AMPscript Functions, , ]

A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for eachmonth in the following way: How should the developer use AMPscript to generate the total?


A. SET @total - (@jan - 3fet - @mar @apr>


B. SET @total = AZD((@jan @feb) @mar) @apr)


C. SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))


D. SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))





C.
  SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))

Explanation:

To aggregate monthly energy usage data stored in variables for each month, you should use the ADD function in AMPscript to sum up the values. The ADD function can be nested to handle multiple values.

AMPscript Example:

%%[ SET @total = ADD(@jan, ADD(@feb, ADD(@mar, @apr))) ]%% [: Salesforce AMPscript Functions - ADD, , , ]

Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.


A. %%Month%%%%Day%%


B. %%MMDD%%


C. Ends With operator


D. Begins With operator





B.
  %%MMDD%%

D.
  Begins With operator

Explanation:

To define a filename pattern that matches files starting with the current month and day, you can use the %%MMDD%% pattern and the "Begins With" operator.

%%MMDD%% Pattern: This pattern represents the month and day in a two-digit format.

Begins With Operator: This operator ensures that the automation matches filenames that start with the specified pattern.

[: Salesforce File Drop Automations, , , , , ]

A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code. Which syntax should the developer use?


A. < !- This is a comment


B. // This is acomment


C. -- This is a comment


D. /" This is a comment */





D.
  /" This is a comment */

Explanation:

In AMPscript, comments can be added within a code block using the /* comment */ syntax. This allows developers to include notes or explanations without affecting the execution of the script.

Example:

ampscript

Copy code

%%[ /* This is a comment */ SET @var = "value" ]%% [: Salesforce AMPscript Syntax Guide, ]

How can SSJS variables be referenced for content personalization? Choose 1.



A. variableName


B.


C.


D.





B.
  


A company needs to retrieve a large number of rows from a data extension via the API. Which two solutions would optimize the performance? Choose 2 answers


A. Use the REST API instead of the SOAP API.


B. Use the AMPscript API functions on a CloudPage.


C. Use the ContinueRequest feature.


D. Use a SimpleFilterPart to retrieve small sets of relevant data.





B.
  Use the AMPscript API functions on a CloudPage.

C.
  Use the ContinueRequest feature.


Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience. Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?


A. Auto-Suppression list


B. RaiseError AMPscript function


C. Exclusion Script


D. Try/Catch SSJS functions





C.
  Exclusion Script

Explanation:

An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.

Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.

[: Salesforce Exclusion Script Documentation, , ]

A developer identified duplicate contactsand initiated a Contact Delete process for 10 million subscribers. How could the process be expedited?


A. Change the Suppression value to a larger value


B. Manually delete subscribers in All Contacts


C. Stop current delete process and delete smaller groups


D. Delete any unnecessary Sendable Data Extensions





C.
  Stop current delete process and delete smaller groups

Explanation:

The Contact Delete process can be slow for a large number of contacts. To expedite this process, the best approach is to stop the current delete process and delete smaller groups of contacts. This allows the system to handle smaller chunks of data more efficiently. Stop Current Process: Stopping the current large delete process helps avoid system overload and potential timeouts. Delete in Smaller Groups: By segmenting the contacts into smaller groups and deleting them in batches, the process becomes more manageable and faster. [: Salesforce Contact Deletion Best Practices, , , , , , ]

Which SSJS library can be used in email messages? Choose 1.


A. Both


B. Platform


C. None


D. Core





B.
  Platform

A developer wants to retrieve a row of data from a data extension using the SOAP API. Which API Object should be used for this call?


A. DataExtensionField


B. DataExtension


C. DataExtensionObject


D. Row





C.
  DataExtensionObject

Explanation:

To retrieve a row of data from a data extension using the SOAP API, the developer should use the DataExtensionObject API Object. This object allows for operations such as retrieving, updating, and inserting rows within a data extension.

References:

Salesforce Marketing Cloud SOAP API DataExtensionObject

Salesforce Marketing Cloud SOAP API Reference

A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to troubleshoot the error?


A. Validate Client Id and Client Secret are correct


B. Verify the Asset Type Id matches the Asset Type Name


C. Confirm the REST Base URI uses the correct subdomain


D. Confirm the Component's Channel options are available





A.
  Validate Client Id and Client Secret are correct

Explanation:

When receiving an "insufficient Privileges" error while attempting to upload a base64-encoded file to Content Builder using an API Installed Package, the developer should validate the Client Id and Client Secret are correct. These credentials are necessary for authentication and authorization when interacting with Salesforce Marketing Cloud APIs.

References:

Salesforce Marketing Cloud API Authentication

Salesforce Marketing Cloud Content Builder API

A developer needs to process a payload from an external system in a CloudPage. What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?


A. Base64Decode


B. ParseJSON


C. CreateObject


D. Stringify





B.
  ParseJSON

Explanation:

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use the ParseJSON (B) function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

var jsonString = '{"key1":"value1", "key2":"value2"}'; var jsonObject = Platform.Function.ParseJSON(jsonString);

References:

Salesforce Marketing Cloud SSJS Guide

SSJS Platform.Function.ParseJSON


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