A start-up meal delivery company recently launched in Canada to great success.
Customers can order individual meal kits for up to six people or subscribe to a weekly meal
kit delivery. As a new company, resources are limited, but demand is taxing their manual
processes for sending out eCommerce messages, such as order confirmation and
subscription confirmations.What recommendation would provide a scalable solution for the start-up?

A.

A scheduled automation to send daily transactional messages.

B.

A file drop automation to send transactional messages.

C.

A manual email send for each transactional message.

D.

Triggered email sends to deliver transactional messages.

A customer is creating a re-engagement campaign. The Campaign only targets subscribers
who have had emails fail at send time due to held status within the last 60days. The goal is
to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A.

Use SQL Query and Import activities from Automation Studio to inject the subscribers
into a data extension used as an Entry Source by Journey Builder

B.

Use Tracking Extract, File Transfer, and Import activities from Automation Studio to
inject the subscribers into a data extension used as an Entry Source by Journey Builder.

C.

use Data Extension Extract and Import activities from Automation Automation Studio to
inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

D.

Use SQL Query and File Transfer activities from Automation Automation Studio to inject
the subscribers into an API Event used as Entry Source by Journey Builder

What is a capability of the Import within Contact Builder? Choose 2 answers

A.

The data source can be a local file, data filter, or file on any FTP.

B.

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

C.

Like the Import Wizard, the Contact Builder import definition can be executed without
saving.

D.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

A customer wants to create a journey with the goal of making users activate their accounts
within 72 h of registration. New account registrations are stored in a data extension via an
API call with a Boolean field indicating whether the subscriber has activated their account.
The journey should send activation reminder emails 24 and 48 h after creating an account.
The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?

A.

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send
Email

B.

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send
Email

C.

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send
Email

D.

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send
Email

A financial services customer wants to send email to customers who log in for the first on a
new IP. This message should be deployed as fast as possible due to its sensitive content.
The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

A.

Inject the subscriber into a Journey.

B.

Use the Transactional Messaging API.

C.

Execute a Triggered Emails Interaction.

D.

Use a User-Initiated Emails Interaction.

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A.

The option to convert a qualified Lead to a Contact.

B.

Flexibility to wait based on duration or a specific time.

C.

Native execution of a Server-side JavaScript activity.

D.

The ability to send an email to a Salesforce audience.

A user receives a message stating that there is an error binding data bound member when
testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the
error message?
Choose 2 answers

A.

Select a source DE with a root relationship to the contact.

B.

Make sure the contact is above the High Water Mark on the source data.

C.

Import new subscribers to the All Subscribers table.

D.

Fire the event in both Automation Studio and the Entry Event.

A consultant wants to trigger an email whenever the status field on the Lead Object
changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution

A.

Enable triggered sends on the Lead object in configuration

B.

Write an Apex Trigger on the Lead object

C.

Create the triggered send definition in the sales cloud

D.

Create the triggered send definition in the marketing cloud

E.

Put a SOAP API in place via the marketing cloud API

A large retail company has selected Marketing Cloud and has asked to be fully migrated
from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

A.

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

B.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

C.

IP ramp-up is important to establish a positive sender reputation.

D.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates?
(Choose 2 answers)

A.

Use different subject lines and send "win back" emails with exclusive offers.

B.

Send inactive subscribers different messaging at a different frequency.

C.

Increase volume of sending, trying new times and days of the week.

D.

Remove subscribers who have not opened emails in three months

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs
an alert if the file is not present on time. The file needs to be: Imported into a staging data
extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A.

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity
1 > SQL Query Activity 2

B.

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity
2

C.

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D.

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL
Query Activity 1

During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for
segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending
promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?

A.

A global unsubscribe

B.

An auto-exclusion list

C.

An auto-suppression list

D.

An exclusion list