How do you add a contact in contact builder?
Choose 2

A.

Import to MyLists

B.

Import to All Subscribers List

C.

Import to DE

D.

Add manually to All Subscribers

Which three statements about Send Log Data is correct?

A.

Uses Measures, filters and programs

B.

Accessed using query

C.

Can be viewed in standard report

D.

Can be stored for periods of time

E.

Added to a standard view

A customer wants to perform an email send to a subset of Synchronized Data Extension
referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers

A.

Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

B.

Use SQL Query Activities to output a Sendable Salesforce Data Extension.

C.

Use SQL Query Activities to create a Sendable Synchronized Data Extension.

D.

Use Data Filters to segment data to output a Sendable Data Extension

Which two statements about a database of record are correct? Choose 2 answers

A.

It is a centralized storage repository of data about objects or people.

B.

It is any database containing subscriber data.

C.

It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

D.

It is a system in which a subscriber’s status is maintained.

customer needs to compare the engagement across three creative versions of an email,
and then send a follow-up email for those contacts who did NOT engage with any of the
test versions.
Which sequence of activities in Journey Builder should accomplish this?

A.

Engagement Split > Send email > Wait By Duration > Random Split > Send email

B.

Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

C.

Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

D.

Decision Split > Send email > Engagement Split > Send email

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days
and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not
have administrative rights and who is not technical.
* The customer's expiration date is included in the data file
What component should the customer's solution include?
Choose 3 answers

A.

Suppression list

B.

Data Filter

C.

Triggered Send

D.

Template-based emails

E.

Automation Studio

A small restaurant franchise wants to implement Marketing Cloud to support their franchise
owners. The corporate office the advertising copy and subscriber list. The owners of
franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A.

One parent business unit and a child business unit for franchise owners.

B.

One parent business unit and a child business unit for each franchise owners

C.

One business unit.

D.

A parent business unit for each franchise owner

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to
go along with their MC Instance. The MC instance has been live for a year now, where the
primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2
answers)

A.

Get existing records updated with new Keys sourced from Sales Cloud instance.

B.

Identify what key the customer wants and have the MC Contact model control it.

C.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email
Address.

D.

Purge the current records and carry on with new keys sourced from Sales Cloud.

As part of their brand guidelines, NTO uses a custom brand font for all print marketing
materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?

A.

Use a web-safe font for text that closely matches the brand's custom font.

B.

Build an email as one image, with all text saved in the brand font.

C.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D.

Build an email using multiple images, with all text saved in the brand font.

A retail company’s database of record resides at a third-party company which also keeps
track of purchase history. Their database only updates once a day where new records can
be created and merged. The database uses the unique identifier “Customer ID”.
The company wants to send real-time Welcome emails to newly registered website users
who provide their email address in exchange for getting 10% off their first order, and
ensure this send is connected to “Customer ID” in the database.
Which three key issues should be addressed?
Choose 3 answers

A.

What publication lists will be used?

B.

Will the company need a custom preference center?

C.

How will Marketing Cloud and the database synchronize?

D.

Will new users have a “Customer ID”?

E.

What will be used as Subscriber Key?

Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to
be sent on behalf of the subscriber's account representative without segmenting the
audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers

A.

Pick "Choose from list," selecting the from name and from email values from the list of
account users.

B.

Utilize data extension AMPScript lookups to dynamically populate the from name and
from email values.

C.

Match the external keys of the sender profile and data extension containing account
representative details.

D.

Populate substitution strings in the sender profile for the profile attributes containing
from name and from email values.

Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark.

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.