Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud
SFTP from a third-party email platform. These files are used to unsubscribe existing
subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate
subscribers are unsubscribed from the All Subscriber List?

A.

Import File > Data Extract > File Transfer > Import File

B.

File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C.

Import File > Query > Data Extract > File Transfer > Import File

D.

File Transfer > Import File > Data Extract > File Transfer > Import File

What are two possible outcomes when “Multipart MIME” is selected during the send
process? Choose 2 answers

A.

An auto-generated text version will be sent with your HTML email.

B.

A custom text version will be sent with your HTML email.

C.

The email will avoid detecting by various SPAM filters.

D.

Open and click activity are tracked in either version

A retail company needs to create journeys that will target subscribers based on website
behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution?
Choose 3 answers

A.

Should customers exit the journey when the goal is met?

B.

How are subscribers identified in your web analytics?

C.

How many messages should be included in each journey?

D.

How long after the behavior occurs will a subscriber need to enter a journey?

E.

Should a single customer exist in multiple journeys at the same time?

What are data extension data retention policies?

A.

Settings to "soft" delete all data in a Data Extension so there is no data loss.

B.

Settings to control when a data extension creates a back-up of the data it contains.

C.

Settings to define when a data extension or the data within the data extension is
deleted.

D.

Settings to prevent users from deleting a Data Extension created by another user

How are Publication Lists used?

A.

To allow subscribers to opt-down/out instead of unsubscribing from all

B.

To built dynamic content rules by subscriber type

C.

To manage subscribers in guided and triggered email sends

D.

To send communication to all subscribers, regardless of opt-in status

A customer wants to automate a series of three emails as part of a Membership renewal
drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?

A.

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

B.

Three send definitions to the master data extension

C.

Import activity -> Three send definitions to the master data extension

D.

Three filter activities -> Three send definitions to the filtered audiences

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide
customers with more personalized communications. This includes using a Dynamic Sender
Profile to customize the From Name and From Email Address to use the regional store
managers’ information. If a new manager is assigned to a region, NTO wants to update the
information in one place.
What data should a consultant ensure exists within Marketing Cloud in order to facilitate
this?

A.

Regional store manager’s name and email address for each customer.

B.

Each customer’s region code and the manager’s name and email address for each
region code.

C.

Name and email address for each regional store manager stored on a lookup table.

D.

Region code, regional store manager’s name, and email address for each customer.

Which two statements are correct about Send Logging? Choose 2 answers

A.

Send Log data extensions are archived automatically based on retention settings.

B.

AMPscript can be used to pull data from Send Logs for use within emails.

C.

A business unit can support up to three Send Logs.

D.

SQL Query Activities can reference Send Logs in combination with system data views.

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per
emails sent in their digital marketing campaign. A new initiative is being adopted to reverse
the trend What action should be taken to increase subscriber engagement?
Choose 2 answers

A.

Increase volume of emails to a wider audience.

B.

Increase the use of dynamic content in emails.

C.

Adopt a Cart Abandonment Email Campaign.

D.

Introduce more identity verification steps in check out process

Which statement is correct regarding tracking aliases? Choose 2 answers

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.

Northern Trail Outfitters injects customers into journey B based upon email engagement in
journey A. Which method would facilitate this solution?

A.

In journey A, engagement split afteremail send. In Automation studio, query
JourneyActivity data new for the Engagement split result Boolean field, Use result Data

B.

In Automation Studio, query activity engagement on Journey System data view for email
send to journey A; Use result data extension for journey B Subjects.

C.

In Automation Studio, use verification activity to verify engagement on email in journey
A' Query engagement data extension for journey B Subjects.

D.

In journey A engagement split followed by Contact Activity to Boolean on an
engagement data extension; Query engagement data extension injections

An entertainment company is hosting events across the country in different venues. They
want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go
through a decision split based on the type of event. The journey will send a series of emails
and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name….)
*Event registration (email address, event ID, event name, event type, venue ID….)
*Venue details (venue ID, venue name, venue address….)
*Payment details (email address, event ID, total paid….)
The company does NOT want to link everything in Contact Builder. Which two data
extensions should be incorporated inside Contact Builder? Choose 2 answers

A.

Event Registration

B.

Venue Details

C.

Payment Details

D.

Customer Data