Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value
outdoor sports customers. NTO is including a deep product discount and wants to limit the
audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3
answers

A.

Lifetime Purchase Value

B.

Proximity to Store

C.

Last Purchase Date

D.

Conversion Rate

E.

Ages in Household

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to
Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

A.

Analyst

B.

Data Manager

C.

Administrator

D.

Content Creator

Northern Trail Outfitters (NTO) account will be used for email communications with its
clients and employees. They want to send from two different subdomains, so they have
delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private
Domain. Which statement describes how this will impact the account?

A.

Links within emails will be wrapped with the same subdomain used for the From
Address within the Sender Profile.

B.

Links within emails will be wrapped with e.nto.com, but images within Content Builder
will use mail.nto.com.

C.

Links within emails will be wrapped with mail.nto.com, nut images within Content Builder
will use e.nto.com.

D.

Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Which data object should be used in conjunction with data extensions to create an optdown
strategy for customers?

A.

Profile attributes

B.

Preference attributes

C.

Publication Lists

D.

Preference Lists

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating
data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

A.

They can contain only one data extension.

B.

They can be created by templates to accomplish certain tasks.

C.

They link data extensions to other data extensions or contacts.

D.

They replicate the structure from the external system data into templates

A customer wants to display a subscriber's first name and the date of send in its monthly
newsletter. Subscriber first name data is stored in a data extension that will not be used in
the send definition. Which option should be in this scenario?

A.

Personalization strings

B.

AMPscript

C.

SQL Query

D.

Guide Template Language

What are the similarities between Automation Studio and Journey Builder?

A.

Have duration plus wait activity

B.

Ability to define an email send

C.

Fire an event from Automation Studio to Journey Builder

Which statement is correct regarding tracking aliases? Choose 2 answers

A.

Tracking aliases are found in Tracking and some standard reports.

B.

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.

Tracking aliases can differentiate click activity in an email to the same URL.

D.

Tracking aliases are primarily relevant when used with email conversion tracking.

Utilizing journey builder interactions for sending post-purchase communications to
customers, what contact entry mode fits?

A.

Re-entry anytime

B.

Re-entry only after exit

C.

No re-entry

The customer has the following requirements for storing engagement data in their data
warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

A.

Report activity that generates recent send summary report -> Report delivered directly
to FTP

B.

Query activity to pull data view information -> Extract activity of data extension ->
Transfer activity

C.

Extract activity of tracking extracts that combines data into required file -> Transfer
activity

D.

Extract activity of data view tables -> Query activity to create the required file -> Transfer
activity

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start
localizing their email content to speak to subscribers in their own language. They want to
do this as efficiently as possible and are anticipating growth into other locales in the near
future. Which two options could be recommended? (Choose 2 answers)

A.

Leverage Content Builder to create email templates for each language and populate the
templates via the UI.

B.

Leverage enhanced dynamic content blocks within Content Builder to create languagespecific emails.

C.

Leverage personalization strings within the email template to pull in language-specific
content.

D.

Leverage AMPscript within an email template to lookup subscriber language and
personalize the email based on the value.

A customer needs to import data from an SFTP site. The customer wants to:
•Segment the contents of the file and then send emails.
•Transfer the file to the SFTP site at various times daily.
•Send to data extensions.
What sequence of automation activities should meet these requirements?

A.

Scheduled: Import File > SQL Query(s) > Send Email(s)

B.

Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)

C.

File Drop: Import File > SQL Query(s) > Send Email(s)

D.

File Drop: Import File > Group Refresh > Send Email(s)