A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria. Which automation tool should be used?

A. Completion action

B. Dynamic list

C. Segmentation rule

D. Automation rule

Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails? Choose 2 answers

A. A green check mark next to the domain key policy

B. A green check mark next to the FBS registration ID

C. A green check mark next to the Salesforce Connected user

D. A green check mark next to the domain SPF record

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption. How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send an automated operational email to all prospects.

B. Send Engage emails to all prospect who are opted in.

C. Send a list email to all prospects who are opted in.

D. Send an operational email to all prospects.

Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. All

B. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition

C. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Segmentation Rule

B. Completion Action

C. Dynamic List

D. Automation Rule

How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 10 minutes

B. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

C. 1 hour

D. 4 hours

What factors are involved in determining email deliverability?

A. Sender Policy Framework (SPF)

B. Domain Keys

C. Sender ID

D. Whitelist

E. CAN-SPAM

LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score. Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND "Adjust score :: +10" to the Form

When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True

B. False

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Impressions

B. Lifecycle Report: New Prospects Created

C. Form Report: Conversions

D. Form Report: Submissions

A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. Import and update users

B. Table action updated users

C. Marketing Cloud Account Engagement Admin changed each email address

D. User sync mapped email address