A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking. How would a consultant explain the difference?

A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.

B. First-party tracking is domain-based while third-party tracking is campaign-based.

C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

D. First-party tracking does not use cookies, while third-party tracking does.

"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly. What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin

B. Configure users > set up a user group > have nurture programs assign prospects to the user group

C. Configure users > set up a queue > have nurture programs assign prospects to the queue

D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

Which is true about Marketing Cloud Account Engagement API limits

A. No limits at all

B. All editions have 10 000 API limit

C. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

D. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?

A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP

B. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President

C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. Survey Monkey

B. Youtub

C. GoToWebinar

D. Olark

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects. What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain

B. To host all Marketing Cloud Account Engagement landing pages and forms on your website

C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D. All of the above

Select available Social Posting Connectors

A. Facebook

B. Twitter

C. Linkedln

D. Zone

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring. What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

C. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.

B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.

C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

A. Automation rule and user queue

B. Automation rule and user group

C. Form completion action and user queue

D. Form completion action and user group

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning

B. Purchase separate Marketing Cloud Account Engagement accounts

C. Enable "Business Unit'connector setting

D. Use the Marketing Cloud Account Engagement Lightning App