Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."

B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar. What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

A. CDAB

B. ABDC

C. CBDA

D. CDBA

How many Engagement Programs can run at one time

A. Always 100

B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Don't use false or misleading header information

B. Don't use deceptive subject lines

C. Identify the message as an ad

D. Tell recipients where you're located

E. Tell recipients how to opt out of receiving future email from you

F. Honor opt-out requests promptly

G. Monitor what others are doing on your behalf

Select available Webinar Connectors

A. Webex

B. WebinarJam

C. ReadyTalk

D. GoToWebinar

E. Demio

F. ClickMeeting

LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list. What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields. They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records. What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement? Choose 2 answers

A. Filter existing prospect records to see which custom fields have the most data.

B. Review existing forms and landing pages to understand what data needs to be collected.

C. Ask their accounting team to review and select the five most helpful fields.

D. Pull a report of the data they intend to use for segmentation purposes.

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content? Choose 3 answers

A. Landing Pages

B. Social Posts

C. Layout Templates

D. List Emails

E. Content Files

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content. What two options could be implemented to prevent empty field values from appearing in the email? Choose 2 answers

A. Define default mail merge values for fields

B. Use HML conditional logic statements

C. Use HML merge field modifiers

D. Define page actions to replace field values

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails

B. Create a list using a segmentation rule, then use completion actions on a form for the actions

C. Create a static list to segment the prospects, and then schedule email list sends with completion actions

D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a form with a Completion Action to send a pricing sheet.

B. Create a Dynamic List based on page view to segment automatically

C. Create a special campaign to track pricing page views.

D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.