Can Marketing both Import and Export Prospects?

A. True

B. False

Monthly cost of Salesforce Engage is

A. 50$

B. 100$

C. It's always free

D. 15$

What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them

B. Completion actions only execute for prospects. They will not affect visitors.

C. Completion actions can be criteria based.

D. Completion actions will not execute for image files.

A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads. How should this goal be achieved in Marketing Cloud Account Engagement?

A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

B. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

D. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A. Send using the form's completion actions.

B. Send using an automation rule

C. Use a dynamic list to use as a recipient list on an email send.

D. Send using a segmentation rule.

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Salesforce User Sync and Campaign Influence

C. Connected Campaigns and Engagement Studio

D. Campaign Influence and Marketing Data Sharing

What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Geolocation

B. Lookup Relationship

C. Date/Time

D. Time

E. Text Area (Rich)

F. Date/Time

G. Formula

It is possible for prospect to have less than 0 score

A. True

B. False

LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.

B. Move the unsubscribe link to the header of the email instead of the footer.

C. Immediately send prospects the resubscribe email template.

D. Apply a tag to the unsubscribe link so scanners ignore it.

What would an Administrator set up to have a document automatically download after a successful form completion?

A. Include a link to the content in the Thank You Content of the form.

B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object

B. Salesforce Connector User has 'Read' permission to the custom object

C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

D. Customized 'Display in Table' values when configuring fields

LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

• The prospects must be located in Georgia or Florida.

• The prospects must submit their "Request a Demo" form.

When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.

B. Add a completion action on the form to notify Admin, who manually assigns the prospect.

C. Export the form submission report and import, assigning to the correct user upon import.

D. Run an automation rule to assign based on the "Request a Demo" submission and State field.