Interaction-Studio-Accredited-Professional Practice Test Questions

85 Questions


How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?


A. 30 Seconds


B. 30 milliseconds


C. 1 second


D. 1 minutes





B.
  30 milliseconds

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?


A. Immediate





A.
  Immediate

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?


A. Co-Buy


B. Similar Items


C. Trending


D. Co-Browse





A.
  Co-Buy

What are the three primary areas of data stored in IS which represent a company's key business informative?


A. User behaviour


B. Employee performance


C. Shadow catalog information


D. Statstical tracking of KPI's


E. Operational information





A.
  User behaviour

C.
  Shadow catalog information

D.
  Statstical tracking of KPI's

What can you learn from segment compare on the segment detail tab?


A. To understand view time purchases attributes revenue by category


B. To compare users, engagement activity and other actions across segments displayed


C. To view individual users that are part of the segment


D. To understand what campaign use the segment for targeting





B.
  To compare users, engagement activity and other actions across segments displayed

What are three features of the WebSDK when deployed on a website?


A. Configure filters and goals


B. Rendering campaign for personalisation


C. Identity and cookie management


D. Sitemapping for data collection


E. Loading data from ETL feeds





B.
  Rendering campaign for personalisation

C.
  Identity and cookie management

D.
  Sitemapping for data collection

What is the interaction studio terminology for the collection of products and content as well asrelated categories, and tags -such as brand, gender, style, keyword and author?


A. Dimensions


B. Catalog


C. Channel


D. Directory





A.
  Dimensions

Which data feed integrates external system data into a user’s profile levargaing identity attributes?


A. Identity feed


B. Catalog Feed


C. Interaction feed


D. User Feed





D.
  User Feed

Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?


A. The option to include built-in fieldson a segment export


B. The option to exclude anonymous fields on a segment export


C. The option to include all custom fields on a segment export


D. The option to send segment date to Marketing Cloud





C.
  The option to include all custom fields on a segment export

A brand wants to view campaignperformance of specific groups of users. How would they Pass Your Certification With Marks4sure Guarantee 2 view this within the platform?


A. Use a segment to setup a filter, then use the filter in campaign statistics


B. Use a segment to set a global goal


C. Use a segment to specify certain actions, which can be set as the goal for a campaign


D. Use engagement compare functionality to see the differences in key metrics and behaviours





A.
   Use a segment to setup a filter, then use the filter in campaign statistics

Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?


A. Einstein recipes


B. Catalog items


C. Promotion


D. Einstein Decision





D.
  Einstein Decision

Which global templates do you select and customize to provide trending blog recommendations onthe homepage?


A. Einstein content recommendation


B. Banner with CTA


C. Infobar with CTA


D. Einstein product recommendation





D.
  Einstein product recommendation


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