Customer-Data-Platform Practice Test Questions

198 Questions


What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)


A. Containers


B. Database Expression Operators


C. Attribute Library


D. Streaming Insights





B.
  Database Expression Operators

How many calculated insights can be created pertenant?


A. 5


B. 10


C. 50


D. 100





D.
  100

When setting up the data source object or schema for data ingestion what are the three options availablein CDP?


A. Other Data


B. Engagement Data


C. Order Data


D. Profile Data


E. Event Data





A.
  Other Data

B.
  Engagement Data

D.
  Profile Data

How can Customer Data Platform help marketers?


A. Create a first-party data strategy that is not dependent on third party data


B. Ingest and unify data from anywhere to reconcile customer identity


C. Create cross channel marketingmessages across Email, SMS, Push and other channel


D. Manage social media data including interactions across all major social platforms





A.
  Create a first-party data strategy that is not dependent on third party data

B.
  Ingest and unify data from anywhere to reconcile customer identity

Which two options are available for setting up a publishing schedule in segmentation?


A. Data Stream schedule


B. Manual


C. Automated every 12 or 24 hours


D. Einstein Insights





B.
  Manual

C.
  Automated every 12 or 24 hours

What is the differentbetween direct & related attributes?


A. Direct attributes have one to one relationship while Related attributes are one to many relationships


B. Direct attributes have one to many relationships while Related attributes are one to one relationship


C. Direct Attributes are Text based only and Related Attributes are Date and Number based


D. Direct attributes are attributes on the individual and related attributes are attributes on the unified individual





A.
  Direct attributes have one to one relationship while Related attributes are one to many relationships

Which 2 characteristics describe the CIM (Cloud Information Model)?


A. Product sold by salesforce


B. Conceptual model


C. Statistical model


D. Canonical model





B.
  Conceptual model

D.
  Canonical model

Consolidation Rate


A. 1 - (Total Unified Profiles/ DSO profile)


B. 1 - (Total Unified Profiles/ DMO profile)


C. 1 - (Total Unified Profiles/ Data Stream profile)





A.
  1 - (Total Unified Profiles/ DSO profile)

What is a key driver of value for Salesforce CDP?


A. The ability to enable integrations via api’sbetween different systems within an organization


B. The ability to sell customer data


C. The ability to merge customer information from various systems to create a single view of the customer


D. The ability to enable seamless customer transactions





C.
  The ability to merge customer information from various systems to create a single view of the customer

Which two dependences can prevent a Data Streamfor being deleted?


A. A data stream attribute is used inSegmentation


B. A data stream attribute is used in Calculated Insight


C. A data stream attribute is mapped to a Data Model object


D. A data stream attribute is used in Activation





B.
  A data stream attribute is used in Calculated Insight

C.
  A data stream attribute is mapped to a Data Model object

What is the relationship between Individual and Contact Point Objects?


A. 1:1


B. 1: Many


C. Many: Many


D. None of the above





B.
  1: Many

In which two ways can a marketer include campaign name from an external system into the segment?


A. Include campaign code in segment name


B. Include campaign code in activation name


C. Include campaign code in activation description


D. Include campaign code in filename specification





A.
  Include campaign code in segment name

B.
  Include campaign code in activation name


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