Customer-Data-Platform Practice Test Questions

198 Questions


What are the two steps of data setupprocess in Salesforce CDP?


A. Mapingested data to existing ingested data objects


B. Map ingested data to the Data Model


C. Establish a connection with the source data via Rest API


D. Preserve data with ingestion to data lake





B.
  Map ingested data to the Data Model

D.
  Preserve data with ingestion to data lake

When using the Cloud Storage data stream ingestion where doesSalesforce CDP ingest from?


A. Customer provided S3 bucket


B. Salesforce provided S3 bucket


C. Salesforce Information Model


D. Any external cloud storage with a restful API





A.
  Customer provided S3 bucket

What are two root causes to why companies face fragmented data issues ?


A. Department silos


B. Employees working from home


C. Misaligned business goals


D. No eCommerce websites





A.
  Department silos

C.
  Misaligned business goals

How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?


A. Using the consent API


B. Using a dedicated field in data stream


C. Using a dedicated data stream


D. Using Data Explorer





A.
  Using the consent API

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)


A. CDP does not mergesource records but instead creates a unified records that links all source records


B. The unified individual ID is refreshed after each resolution and it can change over a period of time.


C. CDP only lets you create one identity resolution ruleset


D. Fuzzyvalue used to match source profiles are stored in unified profile





A.
  CDP does not mergesource records but instead creates a unified records that links all source records

D.
  Fuzzyvalue used to match source profiles are stored in unified profile

What type of data is the information a company collects directly from their audience or customers and brings into CDP?


A. Partner Data


B. Second Party Data


C. First Party Data


D. Third Party Data





C.
  First Party Data

What is the maximum number of filter criteria a segment can have?


A. 10


B. 50


C. 500


D. 99





B.
  50

What does the ignore empty value option do in Identity Resolution?


A. Ignores empty reconciliation rules


B. Replaces the value with a null


C. Ignores empty fields when running reconciliation


D. Modified the valuein the field with a predefined value





A.
  Ignores empty reconciliation rules

Which two interaction studio featuresare updated with activation from salesforce CDP?


A. Segments


B. Promotions


C. Profile attributes


D. Event data





C.
  Profile attributes

D.
  Event data

Which data model in Salesforce CDP defines interactions with a Party?


A. Sales order


B. Engagement


C. Transaction


D. Individual





B.
  Engagement

Which feature determines the attribute value inthe file when activating on the Unified Individual?


A. Einstein Activation


B. Reconciliation Rules


C. DataStream Sequence


D. Random Selection





B.
  Reconciliation Rules

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?


A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments


B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments


C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments


D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments





D.
  Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments


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