Cloud Kicks is excited about a new customer self-service initiative, Within the stakeholder team, a support manager has shared features they want to recreate from their previous; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project. What should the strategy designer recommend to stakeholders to remediate risks?
A. Mop features between the two systems and let stakeholders prioritize,
B. Revisit customer research to inform internal prioritization.
C. Advise executive leadership to make the decision about priorities.
Explanation:
Returning to customer research ensures that decisions are based on user needs and insights, which can help reconcile internal differences by focusing on what matters most to customers. This customer-centric approach can guide prioritization and reduce the risk of organizational paralysis by aligning features with user demands.
Cloud Kick's sales representatives are complaining about lack of flexibility when they need to create complex quotes and configure product solutions What should the Strategy Designer recommend to streamline their sales cycle?
A. Implement Revenue Cloud
B. Create a custom sales cycle that maps exactly to their needs
C. Suggest to simplify the complex sales cycle to make it fit the standard setup
Explanation:
The Strategy Designer should recommend implementing Revenue Cloud to streamline their sales cycle. Revenue Cloud is a Salesforce product that enables companies to create flexible and scalable revenue models, automate complex billing and revenue recognition processes, and provide a unified buying experience across channels. Revenue Cloud includes CPQ (Configure, Price, Quote) and B2B Commerce solutions that can help Cloud Kicks’ sales representatives create complex quotes and configure product solutions more easily and accurately.
In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant. Which tool should the team use to justify the strategy7
A. Business model canvas
B. Criteria scorecard
C. Prioritization matrix
Explanation:
The Business Model Canvas is a strategic management tool that helps in visualizing and assessing various aspects of a business model. For justifying the strategy behind a significant investment like a new e-commerce tool, the canvas provides a structured way to evaluate the value proposition, customer segments, revenue streams, and cost structure, among other elements. This holistic view supports decision-making by clearly illustrating how the new tool aligns with the company's strategic goals and financial considerations.
At a 15-person stakeholder workshop, the Cloud Kicks’ design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?
A. Dot voting is the fastest way to prioritize and make decisions.
B. Dot voting focuses conversation on a few ideas with the most importance to the group,
C. Dot voting lets everyone know what the leaders believe to be the right answers.
Explanation:
Dot voting is a democratic and quick way to gauge group consensus on the most valued ideas. It narrows down numerous ideas to those most critical to the group, facilitating focused discussions on priorities and driving alignment on strategic opportunities.
At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching. What is the reason why marker choice is important?
A. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities.
B. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time.
C. They enable stakeholders to focus on generating ideas rather than detailing UI.
Explanation:
The reason why marker choice is important is that they enable stakeholders to focus on generating ideas rather than detailing UI. Fat markers are thick pens that limit the level of detail that can be drawn on a sticky note. They help stakeholders concentrate on the concept or idea behind the sketch, rather than the user interface or visual design. References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/sketch-with-fat-markers
Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop"?
A. Issues to act on, influence, or monitor
B. Issues to stop, start, or continue
C. Issues to accept, object., or withhold
Explanation:
A Consequence Scanning workshop is a method that helps assess the potential positive and negative impacts of a planned service or product on different stakeholders and scenarios. The outcomes of this workshop are issues to act on, influence, or monitor, which help prioritize actions and mitigate risks.
References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-consequence-scanning-workshop
A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?
A. Purchase carbon offsets for energy used in manufacturing.
B. Source cheaper, locally-grown raw materials.
C. Extend customer journey maps to pre and post purchase.
Explanation:
A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journey maps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper materials may reduce some costs or emissions, but they do not address the full product lifecycle or the customer perspective.
Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?
A. Phases of feature development
B. Instrumentation and POC prototypes
C. Effort sizing and user story points
Explanation:
Phases of feature development are needed from the strategy designer to inform a roadmap from MVP to mature offering. Phases of feature development are stages or steps that define how a feature or solution will evolve over time, from its initial version to its final version. They help plan and prioritize the scope and sequence of work, and communicate the vision and value proposition of the product or service.
References: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-phases-of-feature-development
A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives. Which alignment and accountability document should be used after this workshop to bring the plan to reality?
A. V2MOM
B. RACI
C. UX vision
Explanation:
V2MOM stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool that helps align teams around common goals and objectives, and track progress and results. It is used by Salesforce to bring plans to reality after workshops and ideation sessions.
References: https://trailhead.salesforce.com/en/content/learn/modules/align-your-team-with-v2mom
V2MOM is an acronym that stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool used by Salesforce and recommended in their strategy design processes to align teams and bring strategic plans to fruition. After a workshop where a strategy designer and UX team develop a plan around the team's purpose and organizational alignment, using V2MOM helps to articulate the Vision of what they want to achieve, the Values that are most important to them, the Methods they will use to get there, the Obstacles they anticipate, and the Measures they will use to know whether they are successful. This framework ensures clarity and alignment, making it the ideal document to transition from planning to execution.
A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design What should be their approach in terms of bringing skills and talent?
A. Define additional leads for each functional area.
B. Staff heavily from the development phase until the go to market phase.
C. Bring in team members with strong problem solving skills.
Explanation:
The best approach in terms of bringing skills and talent for a project with budget constraints and unclear variables and decisions is to bring in team members with strong problem solving skills, as this helps tackle ambiguity and uncertainty, and generate creative and effective solutions. Defining additional leads for each functional area or staffing heavily from the development phase may not be feasible or optimal for the project.
While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment. Which values-based design principle should be used to reinforce this feedback?
A. Create products from recycled materials.
B. Use energy from renewable resources.
C. Focus on creating enduring advantage
Explanation:
The best values-based design principle to use to reinforce the feedback that both employees and consumers are seeking more sustainable products is to create products from recycled materials, as this helps reduce environmental impact, conserve resources, and demonstrate social responsibility. Using energy from renewable resources or focusing on creating enduring advantage may not be directly related to the product design.
Cloud Kicks' sales team is reporting an increased rate of churn. The Support team is frequently bombarded with customer requests for less complicated user experience. The development team sees the risk in changing a mature product. What should a strategy designer recommend to help create alignment between the team?
A. Share stories from customer reach to create a common understanding of challenges.
B. Create a prioritized product roadmap to ensure future releases address known challenges.
C. Define acceptance criteria and acceptance testing to validate intended outcomes.
Explanation:
The best recommendation to help create alignment between the team is to share stories from customer research to create a common understanding of challenges, as this helps empathize with the customer pain points and needs and foster a user-centric mindset. Creating a prioritized product roadmap or defining acceptance criteria and testing may not address the root cause of the misalignment or the complexity of the user experience.
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