The customer service director at Universal Containers wants a self-service portal for
customers using Experience Cloud. The director has a limited budget and wants the
solution delivered before the end of the quarter.
After assessing several potential options, which solution should the business analyst
recommend?
A. The solution with the lowest cost
B. The solution with the fastest implementation time
C. The solution with the highest business value
Explanation:
When recommending a solution, especially under constraints such as a limited budget and
tight timeline, the focus should be on delivering the highest business value. This approach
ensures that the chosen solution effectively addresses the most critical needs of the
business, providing significant benefits that justify the investment. While cost and
implementation time are important considerations, the primary goal is to enhance customer
service and satisfaction through the self-service portal, thereby achieving strategic
business objectives. Selecting the option that offers the most substantial impact on service
quality and customer experience, even if it's not the cheapest or quickest, will provide long-term benefits to the organization.
Surveys indicate that visitors to the Cloud Kicks' Experience Cloud site have difficulty
locating purchase Information for their online orders. A business analyst (BA) Is tasked with
creating a user story to improve the overall visitor experience when navigating the site.
For which persona should the BA write this user story?
A. Administrator
B. Support manager
C. Customer
Explanation:
A user story is a short, simple description of a feature told from the perspective of the
person who desires the new capability, usually a user or customer of the system1. The BA should write this user story for the customer persona, since they are the ones who want to
locate purchase information for their online orders. The administrator and the support
manager are not the intended users of this feature, and their needs may differ from the
customer’s.
References: 1: User Stories
Cloud Kicks (CK) needs to implement an event management system within Salesforce.
After researching potential solutions, a managed package meets the majority of CK s
business requirements. However, the CRM director has expressed a desire to heavily
customize an open source solution.
Which benefit of using a managed package versus an open source solution should the
business analyst share to help the CRM director make a decision?
A. Managed packages are easily customizable to meet CK's exact requirements.
B. Managed packages are updated automatically with each Salesforce Release.
C. Each version of a managed package on the AppExchange undergoes a security review
Explanation:
This answer states that each version of a managed package on the
AppExchange undergoes a security review as a benefit of using a managed package
versus an open source solution for implementing an event management system within
Salesforce for Cloud Kicks. A managed package is a collection of application components
that are developed, tested, and distributed by a provider as a single entity on the
AppExchange. An open source solution is a software application that is developed,
modified, and distributed by anyone who has access to its source code. A security review is
a process that evaluates and verifies that an application meets the security standards and
best practices of Salesforce. Each version of a managed package on the AppExchange
undergoes a security review as a benefit of using a managed package versus an open
source solution because it ensures that the application is safe, reliable, and trustworthy for
Cloud Kicks.
References:
https://trailhead.salesforce.com/en/content/learn/modules/appexchange_basics/appexchan
ge_basics_intro
The VP of sales at Clod Kicks wants to streamline the lead qualification process to improve
the team’s productivity and help them reach their target goals. A business analyst (BA) has
been assigned to the project to identify the disconnect between the sales and marketing
teams’ definition of a qualified lead?
What should the BA focus on?
A. Mapping historical leas data from each team and building charts to highlight similarities
B. Evaluating team’ skill and experience to determine how they can better align.
C. Scheduling and all-day collaboration workshop with both team to resolve their differences.
Explanation:
The business analyst should focus on scheduling an all-day collaboration
workshop with both teams to resolve their differences around contact management for a
new Salesforce implementation. A collaboration workshop is a technique to bring together
different stakeholders to share information, discuss issues, generate ideas, make
decisions, or reach consensus on a topic or problem. Scheduling an all-day collaboration
workshop with both teams can help identify their needs, expectations, pain points, goals,
and priorities around contact management and find common ground or alignment among
them.
Mapping historical lead data from each team and building charts to highlight
similarities is not a good option because it would not address the disconnect between the
sales and marketing teams’ definition of a qualified lead, which is related to contact
management, not lead management. Evaluating team’ skill and experience to determine
how they can better align is not a good option because it would not address the disconnect
between the sales and marketing teams’ definition of a qualified lead, which is related to
contact management, not skill or experience.
References: 1
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-business-analyst-certification-prep/collaborate-with-stakeholders
Universal Containers (UC) is wording with an implementation partner to help it optimize
Salesforce. A new business analyst (BA) from the partner was introduced to UC
stakeholders a few weeks into the project The BA is getting to know each of the
stakeholders by their roles and contributions. However, the BA had one misstep and is
slightly embarrassed.
What should the BA do to build trust with the stakeholders?
A. Be vulnerable and own their mistake.
B. Promise to work harder to avoid other mistakes.
C. Ask their supervisor for help immediately
Explanation:
The best way for a business analyst to build trust with stakeholders after
making a mistake is to be vulnerable and own their mistake. This will show honesty,
humility, accountability, and willingness to learn from errors. Promising to work harder to
avoid other mistakes may sound defensive or unrealistic without acknowledging what went
wrong or how to fix it. Asking their supervisor for help immediately may seem desperate or
unprofessional without trying to resolve it first with stakeholders.
References:
https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analystcertification-prep/collaboration-with-stakeholders
Cloud Kicks leadership wants to use custom code for functionality that can easily be
created declaratively in Sates Cloud. The business analyst (BA) has been asked to advise
leadership on how these approaches impact their solution options.
What is one of the BA's strongest arguments for using configuration over code?
A. Configuration leverages multiple programming languages.
B. Configuration allows for any level of complexity.
C. Configuration provides faster speed to market
Explanation:
One of the BA’s strongest arguments for using configuration over code is that
configuration provides faster speed to market. Speed to market is the time it takes to
deliver a product or service from conception to launch. Speed to market is important for
gaining competitive advantage, meeting customer demand, and maximizing revenue
potential. Configuration provides faster speed to market than code because it allows for
creating and modifying functionality in Salesforce without writing code or deploying
changes. Configuration can be done by using point-and-click tools such as App Builder,
Process Builder, Flow Builder, Lightning Web Components Builder, etc., which are easy to
use and require less technical skills than coding. Configuration also reduces the risk of
errors or bugs that may occur with code and require more testing or debugging time.
References: https://trailhead.salesforce.com/en/content/learn/modules/business-analysis-functional-requirements/evaluate-s
The business analyst at Universal Containers is writing users stories to support the
Salesforce implementation for the sales operations division. There is a request for visibility into sales rep’ pipeline so that can see their revenue.
Which missing component is necessary to finish this user story?
A. Who
B. Why
C. When
Explanation:
The missing component necessary to finish this user story is why because it
describes the benefit or value that sales reps will get from having visibility into their pipeline
revenue (such as forecasting sales performance or identifying opportunities). The who part
of this user story is “sales reps” because it describes the user role or persona who will
benefit from this feature or functionality. The what part of this user story is “visibility into
sales rep’ pipeline” because it describes the feature or functionality that sales reps want or
need.
The Salesforce development team is strictly following scrum to govern its releases. An
executive trying to plan a vacation wants to know when work on the feature will begin so
they can be available for additional implementation questions. After consulting with the
product owner, the business analyst (BA) learns the team has decided to adopt Kanban
instead for all future releases.
What should the BA tell the executive?
A. Work will begin after executive approval is given.
B. Work will begin in the next sprint.
C. Work will begin when capacity becomes available
Explanation:
The business analyst should tell the executive that work will begin when capacity becomes available. This is because Kanban is a development model that focuses
on continuous delivery and flow of work, rather than fixed iterations or sprints. Kanban uses
a visual board that shows the status of work items across different stages, such as backlog,
in progress, done, etc. Work items are pulled from one stage to another when there is
available capacity or demand, rather than according to a predefined schedule or plan. Work
will not begin after executive approval is given or in the next sprint because these are
concepts that are more relevant for other development models such as change set
development or org development.
References:
https://trailhead.salesforce.com/content/learn/modules/salesforce-business-analyst-certification-prep/user-acceptance
https://trailhead.salesforce.com/content/learn/modules/agile-development-with-scrum
Which users will be able to reset a Single Sign-On User Password?
A. The SSO Manager
B. Users above the SSO user in the role hierarchy.
C. Only the Admin
D. Admin and Users with the right permission sets
Explanation:
Only the Admin can reset a Single Sign-On user password because they
have the Manage Users permission. The SSO Manager, users above the SSO user in the
role hierarchy, and users with the right permission sets cannot reset a Single Sign-On user
password unless they also have the Manage Users permission.
References:
https://help.salesforce.com/s/articleView?id=sf.users_password_reset.htm&type=5
Northern Trail Outfitters (NTO) is a rapidly growing company that hired a business analyst
(BA) to help revamp its sales and support processes. The stakeholder at NTO wants to
understand the value of Application Lifecycle Management (ALM).
What are benefits of ALM that the BA should share with the stakeholder?
A. ALM provides processes and policies which help build apps more efficiently.
B. ALM offers preview access to the three Salesforce Releases per year.
C. ALM allows features to remain static and reduces incremental changes.
Explanation:
One of the benefits of ALM that the BA should share with the stakeholder is that ALM provides processes and policies which help build apps more efficiently. ALM is a framework that defines and manages the stages and activities involved in developing, testing, deploying, and maintaining software applications. ALM helps to:
Build apps more efficiently: ALM helps to streamline and standardize the development process, reduce errors and rework, improve collaboration and communication among team members and stakeholders, and ensure quality and consistency of the applications.
Align with business goals and needs: ALM helps to ensure that the applications meet the requirements and expectations of the users and stakeholders, deliver value and benefits to the business, and support the business strategy and objectives.
Adapt to changes and challenges: ALM helps to enable continuous feedback and improvement, incorporate new features and functionalities, address issues and risks, and leverage new technologies and innovations. The other options are either incorrect or irrelevant. Option B is incorrect because ALM does not offer preview access to the three Salesforce releases per year, but rather requires maintenance exams or modules to keep up with the releases. Option C is incorrect because ALM does not allow features to remain static and reduce incremental changes, but rather encourages iterative and agile development that embraces changes and
enhancements.
References:
https://trailhead.salesforce.com/en/content/learn/modules/application-lifecycle-anddevelopment-models/understand-the-application-lifecycle
During a requirements workshop, the marketing team mentions they need help reporting on
their marketing effort return on investment (ROI). They ask for a new field on the
Opportunity object named "Customer Origin".
What should the business analyst do next?
A. Explain to the customer that the workshop is focused on documenting requirements, rather than solutioning, and write down their pain points.
B. Write the user story: As a marketer, I need to track customer origin on Opportunity so that I can report on the ROI of our marketing efforts.
C. Ask follow-up questions to determine if standard Salesforce functionality around Leads, Campaigns, and Opportunities could meet this need.
Explanation:
When the marketing team expresses a need for a new field to track ROI, the BA should
explore existing Salesforce functionalities before customizing. Salesforce provides robust
features around Leads, Campaigns, and Opportunities that can potentially track marketing
efforts and their outcomes. By asking follow-up questions, the BA can understand the
specific requirements and assess whether these can be met with standard features, which
is often more efficient and sustainable than adding custom fields. This approach aligns with
Salesforce best practices of leveraging out-of-the-box functionality to meet business needs,
ensuring system simplicity and maintainability.
During the discovery phase of a Salesforce project, which types of analyses should a business analyst typically perform?
A. Financial, Technical, Operational
B. Technical, Stakeholder, Enterprise
C. Enterprise, Strategy, Stakeholder
Explanation:
The types of analyses that a business analyst typically performs during the discovery phase of a Salesforce project are enterprise analysis, strategy analysis, and stakeholder analysis. Enterprise analysis is a technique that examines and evaluates the internal and external factors that affect a business or organization. It can help the business analyst understand the strengths, weaknesses, opportunities, and threats (SWOT) of a business or organization. Strategy analysis is a technique that defines and clarifies the goals, objectives, scope, and success criteria of a project or initiative.
It can help the business analyst align the project or initiative with the vision and mission of a business or organization. Stakeholder analysis is a technique that identifies and evaluates the people who have an interest in or influence on a project or initiative. It can help the business
analyst understand who are the key stakeholders, what are their roles and responsibilities, what are their needs and expectations, how they communicate and collaborate, etc. Financial analysis is a technique that assesses the costs and benefits of a project or initiative. It can help the business analyst justify or prioritize the project or initiative based on its return on investment (ROI) or net present value (NPV).
Technical analysis is a technique that examines and evaluates the technical aspects of a project or initiative. It can help the business analyst understand the feasibility or complexity of a project or initiative based on its architecture or design. Operational analysis is a technique that analyzes and
optimizes the processes and workflows of a business or organization. It can help the business analyst improve the efficiency or effectiveness of a business or organization based on its performance metrics or best practices.
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