What is the skill set you need to build emails with dynamic content?

A.

CSS

B.

HTML

C.

Ampscript

D.

SSJS

A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions-Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?

A.

SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD

B.

SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD

C.

SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

D.

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON
T1.CustomerID=T2.CustomerID* CustomerlD
* FirstName
* EmailAddress
* OrderlD

A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?

A.

Engagement Split > Send email > Wait > Random Split > Send email

B.

Random Split > Send email > Join > Decision Split > Wait > Send email

C.

Random Split > Send email > Wait > Engagement Split > Join > Send email

D.

Decision Split > Send email > Engagement Split > Send email

Which two statements about a database of record are correct?
Choose 2 answers:

A.

A database of record is a centralized storage repository of data about objects or people

B.

A database of record is any database that contains subscriber data

C.

A database of record is system in which subscriber's status is maintained

D.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers

A.

Select a source DE with a root relationship to the contact.

B.

Make sure the contact is above the High Water Mark on the source data.

C.

Import new subscribers to the All Subscribers table.

D.

Fire the event in both Automation Studio and the Entry Event.

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

A.

Create a new Attribute Group referencing all email address fields in Data Designer.

B.

Create a new Import to populate subscriber email addresses into All Subscribers.

C.

Add all email address fields into the Mobile Application and Predictive Intelligence Applications.

D.

Add all email address fields into the Contact Configuration screen in the correct order

A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?

A.

AMPscript a single Lookup Function

B.

Server Side Javascript a single LookupOrderedRows Function

C.

AMPscript a single LookupOrderedRows Function

D.

Dynamic content via the Dynamic Content Wizard

Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud? Choose 2 answers

A.

Business Units can have more than one parent Business Unit.

B.

Subscribers can only appear in one Business Unit.

C.

Business Units can mirror an organization's operational structure.

D.

Business Units can share information with other Business Units.

Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers

A.

The interaction allows re-entry only after exiting, and the contact already exists.

B.

The contact falls below the High Water Mark

C.

The interaction has an A/B/n split, and the contact does not meet the criteria.

D.

The entry event was not fired via Automation Studio.

E.

The contact did not meet the entry criteria.

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?

A.

Analyst

B.

Data Manager

C.

Administrator

D.

Content Creator

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups?
Choose 2 answers

A.

They can contain only one data extension.

B.

They can be created by templates to accomplish certain tasks.

C.

They link data extensions to other data extensions or contacts.

D.

They replicate the structure from the external system data into templates.

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A.

Suppression list

B.

Data Filter

C.

Triggered Send

D.

Template-based emails

E.

Automation Studio