Advanced-Cross-Channel Practice Test Questions

100 Questions


3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)


A. switched off


B. SMS sent to landline number


C. mobile is in another call


D. out of cellular network coverage


E. Low battery





A.
  switched off

B.
  SMS sent to landline number

D.
  out of cellular network coverage

What is true for behavioral triggers. Multiple select.


A. they cannot be modified


B. need collect tracking code


C. need catalog data





B.
  need collect tracking code

C.
  need catalog data

What is prerequisite for email/web recommendations: select 2


A. collect tracking code


B. catalog





A.
  collect tracking code

B.
  catalog

What is the prerequisite to create advertising studio audience:


A. Create advertising/business account on the required and network and setup the ad account integration in MC.


B. Set user opt in data.


C. There is no prerequisite as all setup is done.





A.
  Create advertising/business account on the required and network and setup the ad account integration in MC.

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.


A. Sales cloud entry audience in journey builder


B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.


C. Use an api to create record in sales cloud directly from the ecom site


D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins





A.
  Sales cloud entry audience in journey builder

D.
  Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

What is true about contact data and journey data.


A. Journey data is static and contact data is updated data.


B. Contact data is static and journey data is updated data





A.
  Journey data is static and contact data is updated data.

What does Einstein copy Insight take into account, Select 3(arul’s answer a,b,c)


A. Frequently used phrases in subject line


B. Frequently used phrases in subject line


C. emotional tone of subject line


D. emotional tone of subject line





A.
  Frequently used phrases in subject line

C.
  emotional tone of subject line

D.
  emotional tone of subject line

Where would you add a topic profile


A. Social studio automate


B. Admin settings


C. Workspace settings


D. Social studio engage





B.
  Admin settings

Benefit of IS(advanced real-time personalization across various channel, unified customer profile)


A. Understand, decide act


B. Listen, Understand , Act





B.
  Listen, Understand , Act

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?


A. the inbox message is replaced for all user.


B. the inbox message is replaced only for users who do not exist:


C. inbox message Is replaced for users who read the first message.


D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.





D.
  Inbox message is replaced for existing usef s and deleted for users who do not eixist.

In which section can you define fatigue rules to restrict a user from being recommended same content multiple times


A. Einstein content selection


B. Einstein copy insights


C. Einstein engagement scoring





A.
  Einstein content selection

What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.


A. Journey api


B. Rest api


C. Transactional messaging api.


D. Email soap api





B.
  Rest api

C.
  Transactional messaging api.


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